Jeff Quirk is a 6th-degree black belt and owner of highly successful academies in the metro Milwaukee area in Wisconsin. A martial artist, instructor and owner-operator for over 30 years, Jeff’s focus in 2020 and beyond is purpose and values-driven growth and community impact. Jeff specializes in developing staff to run, innovate and grow his academies and, most importantly, to think like owners, not just employees.  His highly successful locations achieve 6-figure profits while delivering unparalleled customer service and customized, personal impact for their families  – all rooted in a purpose and values-driven culture.  Jeff is excited and honored to bring his unique and innovative staff development philosophy to our greater martial arts industry, as well as discuss how his business has benefited from the world-renowned Miick communications training systems.